Deliver Your Message With
Confidence and Vibrance
[Rates and Color]
2012-2013 Display Ad Rate
As a national retail client or agency:
A display ad is $17.40per column inch.
Make Your Ad Pop Out
Color is an excellent way to make your ad stand out. The Hatchet now offers color per column inch, and our new rates make color more affordable than ever! Please contact your sales representative to learn more about making color work for you.
Black & White »
Spot Color »
Give your ad some pizzazz with a single color.
Spot color is $2.00 per column inch. Minimum is $50, maximum is $200.
Full Color »
Unleash your ad's potential with full color.
Full color is $5 per column inch. Minimum is $75, maximum is $375.
Inserts
Inserts are $85 per thousand.
As a national retail client or agency, you must run full inserts (6,500 per issue).
Online Advertising
| Size | Pixels | Monthly | Weekly |
|---|---|---|---|
| Banner | 728 x 90 | $450 | $175 |
| Square | 300 x 250 | $350 | $100 |
Full creative services are available for $25.
Discounts
Pre-pay: Receive a 5 percent discount on your total contract when you pay by the 5 p.m. deadline.
Non-profit: Organizations are offerred a 10 percent discount that cannot be combined with volume discounts. Proof of non-profit 501(c)(3) status is required.
Pick Up: Also new this year, run the same ad in two consecutive issues and the second ad will cost only $12 per column-inch ($14 for national clients). Cannot be combined with other discounts.
Creative Services
Rates for creative services:
| Full creative services | $50 |
| Editing, reformatting | $25 |
| Design for online ads | $25 |
For more information on creative services, see Designing Your Ad.
For contracts and to place an order, see Place Your Ad.
