Deliver Your Message With
Confidence and Vibrance
[Rates and Color]
So we can customize your ad rates, please select your client type 
2008-2009 Display Ad Rate
As a national retail client or agency:
A display ad is 16.50 per column inch.
Make Your Ad Pop Out
Color is an excellent way to make your ad stand out. The Hatchet now offers color per column inch, and our new rates make color more affordable than ever! Please contact your sales representative to learn more about making color work for you.
Black & White »
Spot Color »
Give your ad some pizzazz with a single color.
As a retail client:
Spot color is $1.50 per column inch. Minimum is $25, maximum is $120.
Full Color »
Unleash your ad's potential with full color.
As a retail client:
Full color is $4 per column inch. Minimum is $50, maximum is $320.
Inserts and Stickers
Inserts are $70 per thousand.
As a national retail client or agency, you must run full inserts (11,500 per issue). At 25,0000 inserts, free 4-color printing is included.
Front page stickers are $80 per thousand.
We require a minimum of 20,000. Printing is included.
For more information on inserts and stickers, see Go Beyond.
Online Advertising
| Size | Pixels | Monthly | Weekly | Daily |
|---|---|---|---|---|
| Banner | 460 x 60 | $ | $ | $ |
| Tower | 120 x 240 | $125 | $35 | $7 |
| Square | 250 x 250 | $225 | $63 | $13 |
Full creative services are available for $25.
Discounts are available, based on a contract's length. Contact us for details. For more information on online advertising, see Go Beyond.
Multimedia Advertising
Podcast Advertising:
| "Sponsored by" mention | $20 / podcast |
| Up to 8 seconds | $40 / podcast |
| Up to 14 seconds | $50 / podcast |
Video Advertising:
| "Sponsored by" mention | $25* / video |
| Up to 8 seconds | $50* / video |
| Up to 14 seconds | $65* / video |
Text Messaging
This year, The Hatchet will be providing free live basketball updates via text messaging. At $50 per game, you can deliver your information to to every subscriber, straight to their cell phone.
* Depending on the advertising type, video ads may be charged a separate production fee.
Discounts
Pre-pay: Receive a 5 percent discount on your total contract when you pay by the 5 p.m. deadline.
Non-profit: Organizations are offerred a 10 percent discount that cannot be combined with frequency or volume discounts. Proof of non-profit 501(c)(3) status is required.
Online: Further discounts are available for online advertising, based on a contract's length.
Frequency and volume: Discounts can be obtained through frequency or total column inches for a single contract:
| Discount | Frequency | Volume |
|---|---|---|
| 5% | 3 times | 150 c.i. |
| 10% | 6 times | 300 c.i. |
| 15% | 9 times | 450 c.i. |
| 20% | 12 times | 600 c.i. |
| 25% | 15 times | 750 c.i. |
Contact us to learn more about our storefront decal, referral and voucher programs to save even more money.
Creative Services
Rates for creative services:
| Full creative services | $50 |
| Editing, reformatting | $25 |
| Design for online ads | $25 |
For more information on creative services, see Designing Your Ad.
Full Rates »
Our National & Agency Rate Sheet is available as a PDF document.
For contracts and to place an order, see Place Your Ad.
