Deliver Your Message With
Confidence and Vibrance
[Rates and Color]
So we can customize your ad rates, please select your client type 
2010-2011 Display Ad Rate
As a national retail client or agency:
A display ad is $16.75 per column inch.
Make Your Ad Pop Out
Color is an excellent way to make your ad stand out. The Hatchet now offers color per column inch, and our new rates make color more affordable than ever! Please contact your sales representative to learn more about making color work for you.
Black & White »
Spot Color »
Give your ad some pizzazz with a single color.
As a retail client:
Spot color is $2.00 per column inch. Minimum is $30, maximum is $150.
Full Color »
Unleash your ad's potential with full color.
As a retail client:
Full color is $5 per column inch. Minimum is $75, maximum is $375.
Inserts
Inserts are $85 per thousand.
As a national retail client or agency, you must run full inserts (11,500 per issue).
Online Advertising
| Size | Pixels | Monthly | Weekly | Daily |
|---|---|---|---|---|
| Tower | 120 x 240 | $137.5 | $38.5 | $7.7 |
| Square | 250 x 250 | $250 | $70 | $14 |
Full creative services are available for $25.
Discounts are available, based on a contract's length or total spending. Contact us for details. For more information on online advertising, see Go Beyond.
Discounts
Pre-pay: Receive a 5 percent discount on your total contract when you pay by the 5 p.m. deadline.
Non-profit: Organizations are offerred a 10 percent discount that cannot be combined with volume discounts. Proof of non-profit 501(c)(3) status is required.
Online: Further discounts are available for online advertising, based on a contract's length.
Volume Contract: Discounts can be obtained based on total column inches for a single contract. To detirmine column inches, multiply the width of the ad in columns (1-6) times the height of the ad in inches.
Spending: New this year, clients can earn discounts for total spending. That means that your web ads and inserts can be counted towards your contract fulfillment. Reach a certain spending level and earn a great rate!
| Discount | Volume | Dollars |
|---|---|---|
| 5% | 65-129 c.i. | $1,000 |
| 10% | 130-194 c.i. | $2,000 |
| 15% | 195-259 c.i. | $3,000 |
| 20% | 260-324 c.i. | $4,000 |
| 25% | 325-389 c.i. | $5,000 |
| 30% | 390-454 c.i. | $6,000 |
| 35%* | 455 or more c.i. | $7,000 |
| *Available only to national clients | ||
Creative Services
Rates for creative services:
| Full creative services | $50 |
| Editing, reformatting | $25 |
| Design for online ads | $25 |
For more information on creative services, see Designing Your Ad.
Full Rates »
Our National & Agency Rate Sheet is available as a PDF document.
For contracts and to place an order, see Place Your Ad.
